Top Beauty Retail Apps on Android in South America: Q4 2023 Performance

During the fourth quarter of 2023, the performance of the top five beauty retail applications on the Android platform in South America exhibited notable trends in weekly downloads and active users. Data from Sensor Tower provides detailed insights into these trends.

O Boticário saw fluctuating weekly downloads, starting at approximately 112K in late September and peaking at 180K in early October. Downloads then varied, reaching around 92K by the end of December. The app's weekly active users demonstrated a significant rise in early October, hitting 3.4M, before stabilizing around 2.7M by the quarter's end.

Natura: Perfumes e Cosméticos experienced an upward trend in weekly downloads, with a notable peak of 201K in mid-November. Active users for this app also showed an increase, particularly in November, where they peaked at about 733K, before settling around 542K by the end of December.

For Beleza na Web: Cosméticos, weekly downloads peaked at 80K in late October, after which they gradually declined to approximately 41K by the end of December. Active users for this app peaked at about 244K in late October, showing a downward trend to around 194K by the end of the quarter.

Época Cosméticos & Perfumaria recorded a consistent increase in weekly downloads, peaking at 70K in mid-November. The app's active users showed a similar upward trend, peaking at around 197K in mid-November and then stabilizing around 144K by the end of December.

Avon had a steady increase in weekly downloads, reaching a peak of 44K in mid-November. Active users for Avon also rose sharply, peaking at approximately 106K in mid-November, and ending the quarter with around 100K active users.

These insights, sourced from Sensor Tower, highlight the dynamic performance of leading beauty retail apps in South America during Q4 2023. For more detailed analytics and trends, visit Sensor Tower.